Feb 13, 2020
The financial advice industry has always been a place of change,
and yet certain old practices hang around for decades. Our guest
today, Dennis Moseley-Williams, is all about moving things forward
for the good of the client and the advisor. The basis of his
understanding is the characterization of the economy as one
fundamentally built around experiences. Applying this lens to the
financial sector means that advisors need to think about how to
provide more than just a service to their clients, they need to
stage an experience and a process of curated growth and learning.
In our conversation, Dennis unpacks the evolution up to this point,
showing how each step requires adjustments and progress from
providers and the space that opens up due to technological advances
must be filled with something of value. We discuss communication,
fulfillment and happiness and Dennis makes a strong argument for
the role of the financial advisor reaching beyond the bank; he
believes it should include all important areas of life. The last
part of the episode is spent thinking about ways that willing
advisors can offer the most to their clients and how to pitch and
scale these businesses in the smartest ways. For this fascinating
chat with a truly innovative thinker and gifted speaker, be sure to
Key Points From This Episode:
- Dennis' explanation of the experience economy and trends in the
financial services industry.
- How Dennis found himself in the world of finance and
- The evolution of the skillset needed for good financial advice.
- The five stages of experience and the lasting impact of a
- What the experience economy means in terms of finding good
- The space created by new tech advances and what will fill it.
- Better communication in today's economy; physical and virtual
- Differences between big and small business; pitching your offer
for those who care.
- Red flags and green lights for investors in the search for the
right advisor. [0:38:12.2]
- The place of technical financial know-how and its decreasing
- How an advisor can fill the space left by the church.
- Happiness and fulfillment; putting funded contentment at the
top of the list. [0:54:47.8]
- Dennis' hopes and predictions for the future of financial
- A highly differentiated and relevant offer — the recipe for
- Connecting clients and allowing relationships to grow out of
- The question of scale; the care and caution that goes into
- Dennis' own definition of success in his life!